- After the highly coveted iPhone X was released last Friday, Samsung released an advertisement targeting its competitor.
- The ad was mocking the iPhone devices from its battery life to its storage space.
- This is not the first time that Samsung used the same strategy.
After Apple released its much awaited iPhone X last Friday, its competitor, Samsung, released a new ad for its Galaxy Note 8 flagship phone.
However, instead of just focusing on the smartphone itself, Samsung’s new ad slated the iPhone X’s design, its lack of a headphone jack, and a lot more.
Grow Up With An Upgrade
The new ad is entitled “Grow up with an upgrade to Galaxy.” It progresses through the different launches of Apple for their flagship phone and mocking their different features. The company’s first iPhone, the iPhone 3GS, was mocked because of its lack of storage space. The iPhone 5s, on the other hand, was mocked for not supporting the use of a stylus.
For the year 2015, Samsung just shows a bunch of people who are standing in line in the rain, which presumably, is for the iPhone 6s. For the next year, Samsung hits Apple for not having a water-resistant phone. However, the iPhone 7, is not water-resistant and can withstand significant time in water. But Samsung focused on another thing: Its lack of headphone jack and the support for Qi-enabled wireless charging.
But the new iPhone 8 and iPhone X both come with Qi wireless charging capabilities.
By the end of the ad, iPhone users are switching from using Apple’s smartphone to the Samsung Galaxy Note 8. The last shot of Samsung to the iPhone series is when a Galaxy Note 8 user walks past a line of people waiting for the iPhone X.
Not the First Time
This is not the first time that Samsung released ads slamming Apple and its iPhone. Just last month, Samsung also released an ad for the Samsung S8 which focused heavily on its OLED display before the iPhone X pre-orders went live.
Samsung always makes it to the point that Apple is not the smartphone company that makes large-screened devices. The company also mocked the battery life of the iPhone 5s.
What do you think about Samsung’s advertising strategy? Do you think it’s appropriate?